Recently, OTT services have become extremely popular with many viewers.
Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.
OTT refers to services that deliver various types of content through the internet.
Popular platforms include Netflix, Watcha, and TVING.
Compared to cable television, viewers can select content whenever they want.
Multiple reasons explain the rapid growth of OTT services.
First, users can access many genres in one place, giving them more options.
Movies, dramas, and entertainment shows are easy to choose based on personal taste.
Another benefit is its lower cost compared to classic TV services. get more info
Being able to stream anywhere using mobile devices is also attractive.
However, as subscription fees keep rising, more people feel financial pressure.
Therefore, many viewers are turning to free streaming platforms.
Advertising-based services provide content at no charge.
It is appealing to people sensitive to expenses.
FAST services are becoming popular as ad-supported alternatives.
An example is KT’s “Gi Live,” which attracted many users.
As the traditional market slows, FAST is becoming a new profit model.
The biggest advantage of free streaming is that there is no cost burden.
Another plus is the wide range of available programs.
However, users must watch advertisements, which can be inconvenient.
In addition, the quality can be inferior to premium platforms.
Both markets will likely keep developing over time.
Ad-based free models may become even more popular among users.
Enjoying content without financial pressure is a strong advantage.
I believe harmony between paid and free services is essential.
Blending both models offers better choices to viewers.
I look forward to seeing how the streaming industry develops in the future.